On the vibrant morning of February 28, 2026, Eagle Brand celebrated its 2026 Kick-off Ceremony in the spirit of renewal and growth. Set against the lush backdrop of early spring in the Lingnan region, the scene was alive with festive decorations—golden kumquat trees, vibrant banners, and cheerful symbols of “good fortune” and “a prosperous beginning”.

Dancing Lions and Lucky Red Envelopes: A Festive Start to the Year

The air filled with the rhythmic beat of drums and the crackle of firecrackers as traditional lion dancers took the stage—their energetic movements symbolizing good luck and blessings for the year ahead.

Mr. Chen Xianwei, President of Eagle Brand, personally handed out traditional “red envelopes” to department heads. These tokens of appreciation carried not only the wish for an “auspicious beginning” but also the Group’s confidence and expectations for each team to sprint forward with renewed vigor.

Lions Roaming for Fortune: Joyful Moments Across the Office

Accompanied by the lively rhythm of drums, the lion dance troupe made its way through various departments, bringing with them blessings of prosperity and positive energy.

Employees eagerly interacted with lions, snapping photos and making wishes for a smooth and successful year ahead. Laughter and cheer filled every corner, fostering a collective momentum and strengthening team spirit across the organization.

With the ceremony concluded, Eagle Brand’s team now stands ready to turn this promising beginning into consistent progress. The spirit of the red envelopes will fuel our drive, and determination will guide our steps. As we embark on this new journey, we aim to write the next chapter of Eagle Brand’s story.