I. Opportunities in the Tide of the Times

As Chinese tile market demand contracts and competition in existing markets intensifies, “Going Global” has become the new imperative for the industry.

With 51 years of heritage as a leader in the tile industry, Eagle Ceramics anchors its growth in the “Ceramics + Whole Home” strategy, accelerating overseas expansion to deliver Chinese quality and innovation to global markets.

Eagle Ceramics at Dubai BIG5

II. Strategic Innovation & Cultural Reshaping

Strategic Leadership

Amid industry headwinds, Eagle Brand adopts the dual-track “Ceramics + Whole Home” strategy, consolidating its ceramics foundation while pioneering growth in whole home solution, and transforms single-product sales into ecosystem delivery.

Product Matrix

From slabs to eco-friendly new materials, high-end customization to holistic solutions, Eagle Brand’s comprehensive product matrix - tiles, wall panels, spc flooring, HPL, wall cloths, etc. - meets diverse global demands with agility.

Empowering Mechanisms

Guided by values of openness, transparency, fairness and altruism, Eagle Brand fosters a meritocratic ecosystem where talent thrives. As the saying goes: “Eagles soar, fish glide - all beings strive freely under the boundless sky.”

Youth Culture

Entering its 51st year, Eagle Brand continues to rejuvenate its corporate vitality through openness. Youth is not measured by years but by mindset. With profound respect for knowledge and talent, the group has established superior talent development and promotion mechanisms that inspire employees to shift from a passive “need to do” mindset to a proactive “want to do” approach. This cultural reshaping has infused the group with renewed vigor and youth energy, proving institutional vitality transcends chronological age.

Chairman Wu Qichao's speech about youth

III. Join hands for a Global Journey

Here, we leverage our product portfolio and dual-track strategy to conquer global markets. On a platform built on openness and fairness, unleash your potential alongside a dynamic, young team!